# HighScale: full public summary

HighScale is vertical AI for media and advertising. It replaces the agency, the production house and the media team with one system made of three layers.

## The three layers

1. Buyer intelligence. A behavioral data layer that models attention and purchase decisions across 1 billion shoppers. Every ad is decomposed into hooks, levers, personas and formats and labeled against outcomes, by platform and stage of the journey. HighScale's position: anyone can tell you which ads worked; HighScale knows who they worked for, and why.
2. Agentic creative production. Agents write briefs, rank talent from a marketplace of 85,000 creators and book one of 100+ stages across 110,000 square feet of studios in Los Angeles and Utah. Footage is tagged, assembled and checked by AI. The studios run about 50 shoots a day and produce about 70,000 videos a month, from social video to full TV spots. HighScale uses real people on camera, not AI generated people.
3. Media distribution. An allocation agent deploys assets across 100+ ad endpoints, from Meta and TikTok to connected TV, linear TV and radio. Every outcome retrains the model.

## Speed

From insight to live assets in hours, not months.

## Who it is for

Enterprise and high growth brands. Access is by application, and HighScale onboards a limited number of brands each quarter.

## Questions and answers

### What is HighScale?

HighScale is vertical AI for media and advertising. One system brings together buyer intelligence, one of the largest advertising studios in the US and media across every major channel.

### Is HighScale an agency?

No. HighScale is a technology platform. Our software runs the work from insight to production to media, and our team partners with each brand on top of it.

### Do you use AI generated people in ads?

No. Our ads feature real people, filmed in our studios. AI powers the intelligence and the workflow behind them.

### How fast can HighScale produce new creative?

From insight to live assets in hours, not months, at a volume few teams can match.

### Which channels does HighScale run on?

Every major channel, across social, streaming, connected TV, linear TV and audio.

### How do brands get access?

HighScale works with a select number of brands each quarter. Apply for access on this site, or request our portfolio and case studies.

## Contact

Apply at https://highscale.ai/#waitlist. Request the portfolio and case studies at https://highscale.ai/portfolio.