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HighScale
VERTICAL AI FOR MEDIA AND ADVERTISING

Agentic advertising at scale.

Buyer intelligence on 1 billion shoppers, one of the largest advertising studios in the US and media across 100+ channels. From insight to live assets in hours, not months.

Request accessBY INVITATION OR APPLICATION
EDITORIAL
PODCAST
BEAUTY
EXPERT POV
FASHION
WELLNESS
SUMMER
TECH DROP
CAMPAIGN
RECOVERY
LIFESTYLE
100+PRODUCTION STAGES
70,000VIDEOS PRODUCED A MONTH
1,000+SHOOTS A MONTH
85,000CREATORS IN THE MARKETPLACE
Trusted by the smartest disruptors
HoneyloveGIMME BeautyProLonBeachwaverNational Veterinary AssociatesMathnasiumRithmmHoneyloveGIMME BeautyProLonBeachwaverNational Veterinary AssociatesMathnasiumRithmm
THE PLATFORM

We replaced the agency, the production house and the media team with one system.

Three layers on one stack: a behavioral data layer, an agentic production layer and a distribution layer wired into 100+ ad endpoints. Every outcome retrains the model.

HOW IT WORKS

Signal to ad. In hours.

One closed loop across data, production and distribution. No handoffs. No month long creative cycles.

Audience modelLIVE
Skincare · Women 25 to 34
Social proof
Transformation
Scarcity
Hook: problem firstUGC
01

Buyer intelligence

Audiences modeled on thousands of behavioral signals, mapped to platform and stage of the journey.

ProductionThis week
Brief writtenDONE
Creators castDONE
Stage 14 bookedLIVE
Edits and variationsNEXT
02

A studio built for scale

Agents write the brief, rank talent from 85,000 creators and book one of 100+ stages. Footage is tagged, assembled and QA'd by AI in under eight hours.

PerformanceSCALING
Spend moving to winning concepts
MetaTikTokYouTubeCTV
03

Everywhere they are

An allocation agent deploys across 100+ ad endpoints, from Meta and TikTok to CTV, linear and radio. Every outcome retrains the model.

THE SYSTEM

The operating system for performance creative.

Brief · Concept 07READY
LeverSocial proof
HookBefore and after

Briefs written by the model

Every brief starts from the levers that move your audience.

CastingMATCHED
12 creators shortlisted

Casting from 85,000 creators

Matched to your audience, cast and booked by software.

Stage 14BOOKED
Thursday · 9:00 AM
Kitchen set

100+ stages on demand

Sets built and scheduled in our Los Angeles studios.

AI tagged
Problem firstGen ZUnboxingTestimonial

Angle and persona tagging

Every ad tagged by hook, angle and persona, automatically.

Launch
Whitelisting onLIVE
Ads launchedLIVE

Whitelisting and launching

Approved creator ads go live on Meta and TikTok in minutes.

Brief · Concept 07READY
LeverSocial proof
HookBefore and after

Briefs written by the model

Every brief starts from the levers that move your audience.

CastingMATCHED
12 creators shortlisted

Casting from 85,000 creators

Matched to your audience, cast and booked by software.

Stage 14BOOKED
Thursday · 9:00 AM
Kitchen set

100+ stages on demand

Sets built and scheduled in our Los Angeles studios.

AI tagged
Problem firstGen ZUnboxingTestimonial

Angle and persona tagging

Every ad tagged by hook, angle and persona, automatically.

Launch
Whitelisting onLIVE
Ads launchedLIVE

Whitelisting and launching

Approved creator ads go live on Meta and TikTok in minutes.

Media buyNEGOTIATED
Bundled demand rate

Media bought as principal

We buy across brands, so you get rates you could not get alone.

Creative healthREFRESH QUEUED

Fatigue caught early

Ads are refreshed before performance drops, not after.

WinnersSCALING

Spot and scale winners

Budget moves to the concepts that convert, every day.

Channels
MetaTikTokYouTubeCTVLinearRadio

Every channel, one system

Social, CTV, linear and radio, planned and bought in one place.

Data warehouseLEARNING
Ads reverse engineered

10 billion labeled ads

Every result feeds the model, so every brand starts smarter.

Media buyNEGOTIATED
Bundled demand rate

Media bought as principal

We buy across brands, so you get rates you could not get alone.

Creative healthREFRESH QUEUED

Fatigue caught early

Ads are refreshed before performance drops, not after.

WinnersSCALING

Spot and scale winners

Budget moves to the concepts that convert, every day.

Channels
MetaTikTokYouTubeCTVLinearRadio

Every channel, one system

Social, CTV, linear and radio, planned and bought in one place.

Data warehouseLEARNING
Ads reverse engineered

10 billion labeled ads

Every result feeds the model, so every brand starts smarter.

THE SCIENCE

Anyone can tell you which ads worked. We know who they worked for, and why.

We model attention and purchase decisions across 1 billion shoppers, then generate the assets in real time for every channel. Every ad is decomposed into hooks, levers, personas and formats and labeled against outcomes, by platform and stage of the journey. Tap a segment.

GEN Z BEAUTYSMALL BUSINESSRETIREESFITNESSGAMERS
NEW PARENTS
AUDIENCE GRAPH · 1B SHOPPERS · LIVE MODELILLUSTRATIVE
SEGMENT 1 OF 6New parents
TOP LEVERSAuthority · Social proof
BEST FORMATExpert POV
WHEREShort form, late night
SIGNALS THE MODEL READ
Watched 3+ sleep training videos this week
Saved a stroller comparison
Most active between 1 and 4 AM
LEVER WEIGHTSCONFIDENCE 0.84
AUTHORITY
0.86
SOCIAL PROOF
0.78
LOSS AVERSION
0.52
CURIOSITY
0.31
PREDICTED WINNING HOOK“I wish someone told me this before week two.”
MEDIA MIX
SHORT FORM 45%PODCAST 25%CTV 20%SEARCH 10%
Social proofWhen we are unsure, we look to people like us.
IN AN ADReal customers on camera, in their own homes, in their own words.
AD TEARDOWN · REAL ADS, READ BY THE MODEL

Where attention lands, second by second.

Predicted attention over real HighScale ads. Pick one. The hotter the zone, the longer it holds the eye. Every element is scored against the lever it pulls.

1
2
3
HOOK · PATTERN INTERRUPT
CAPTION · CURIOSITY
ATTENTION MAP · 0:01 / 0:08
PER 1,000 IMPRESSIONS · FREQUENCY 1.5EXAMPLE RESULTS
$20COST PER ACQUISITION
3.4xRETURN ON AD SPEND
$14CPM
3.1%CLICK THROUGH
41%HOOK RATE · 3S
24.1%RETENTION · FULL VIEW
35%ADD TO CART RATE
5.4sAVG WATCH TIME
1,000
IMPRESSIONS
410
STOPPED SCROLLING
241
WATCHED TO THE END
31
CLICKED
10.9
ADDED TO CART · 35%
0.70
PURCHASED · $20 CPA
ATTENTION RETENTION56% STILL WATCHING
0:00 PATTERN INTERRUPT0:01 AUTHORITY0:03 SOCIAL PROOF0:04 LOSS AVERSION
WHAT HOLDS THE EYE
Face and eye contact · AUTHORITY46%
Captions · SOCIAL PROOF24%
15% off badge · LOSS AVERSION18%
Opening frame · PATTERN INTERRUPT12%
ATTENTION MAPS AND RESULTS ARE ILLUSTRATIVE OF MODEL OUTPUT
THE STUDIO

Our AI doesn't generate fake people. It directs real ones.

Physical infrastructure, orchestrated by software. 110,000 square feet, 100+ stages and 85,000 creators on demand. Briefing, casting, scheduling and editing run by agents: 50 shoots a day and 70,000 videos a month, from social to full TV spots. One of the largest advertising studios in the US.

STUDIO FLOOR · LIVE VIEW
SHOOTING 56SET UP 18WRAPPING 10
100+STAGES
56RUNNING TODAY
2,000PIECES CAPTURED TODAY
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ACTIVE STAGE 048 · PODCAST · take 3 approved
AGENT LOG
STAGE 048PODCAST · take 3 approved
STAGE 001KITCHEN · talent checked in
STAGE 054PRODUCT TABLE · set reset for next brand
STAGE 007OFFICE · lighting preset applied
STAGE 060LIVING ROOM · shot list generated
STAGE 013GREEN SCREEN · footage synced to edit
STAGE 066BATHROOM · brief loaded, 6 personas
ILLUSTRATIVE VISUALIZATION OF STUDIO OPERATIONS
SET LIBRARY · STANDING ENVIRONMENTS56 STAGES RUNNING TODAY
STAGE 017ROLLING
KitchenFOOD · HOME
STAGE 070SET UP
PodcastTALK · EXPERT
STAGE 023ROLLING
BedroomSLEEP · WELLNESS
STAGE 076LIGHTING
CycloramaPRODUCT · FASHION
STAGE 029ROLLING
BathroomBEAUTY · SKINCARE
STAGE 082WRAPPING
Green screenVFX · COMPOSITE
STAGE 035ROLLING
Living roomLIFESTYLE · FAMILY
STAGE 011SET UP
OfficeB2B · FINTECH
STAGE 064ROLLING
Product tableSUPPLEMENTS · CPG
ILLUSTRATIVE RENDERS OF STANDING SETS
HIGHSCALE STUDIOS · LOS ANGELES
ON SET
LIGHTING
PROJECTION STAGE
PLAYBACK
Always readySets, cameras and lights stay standing, so a new idea can be on camera the same day.
Booked by softwareThe system casts talent and schedules our crew automatically. No back and forth.
Any sceneKitchens, bedrooms, offices, cycloramas and green screens. Whatever the audience needs to see.
Smarter every shootEverything we film feeds back into the model, so the next ad starts ahead.

“In the AI era a company needs two departments: engineering and sales. Marketing is now HighScale.”

FOUNDER · $3.6B FINTECH COMPANY
QUESTIONS

What brands and investors ask us.

What is HighScale?

HighScale is vertical AI for media and advertising. One system brings together buyer intelligence, one of the largest advertising studios in the US and media across every major channel.

Is HighScale an agency?

No. HighScale is a technology platform. Our software runs the work from insight to production to media, and our team partners with each brand on top of it.

Do you use AI generated people in ads?

No. Our ads feature real people, filmed in our studios. AI powers the intelligence and the workflow behind them.

How fast can HighScale produce new creative?

From insight to live assets in hours, not months, at a volume few teams can match.

Which channels does HighScale run on?

Every major channel, across social, streaming, connected TV, linear TV and audio.

How do brands get access?

HighScale works with a select number of brands each quarter. Apply for access on this site, or request our portfolio and case studies.

ACCESS BY APPLICATION

Request access.

HighScale is invite only. We onboard a limited number of brands each quarter and are selective by category. Join through an introduction, or apply below to see if it is a fit.

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CAREERS

Want to work with us?

Here's why you should join our team (the best team).

110,000

Square foot studio. Plenty of room for making the best creatives.

4

Countries of operation, and counting.

3

States with HighScale offices.

200+

Team members, and we continue to grow every day.

APPLY HERE