LEGAL
Privacy Policy
This Privacy Policy explains how High Scale Inc. ("HighScale," "we," "us") collects, uses and shares personal information when you visit highscale.ai (the "Site"), apply for access or otherwise interact with us online. It also explains the choices and rights you have, including rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA").
At a glance
- We collect what you give us in our application form, plus information collected automatically when you browse the Site.
- With your consent, we use Google Analytics and RB2B, a visitor identification service that may match your visit to professional contact information such as your name, job title, company and LinkedIn profile.
- Using RB2B may count as a "sale" or "sharing" of personal information under California law. You can opt out at any time, and we honor Global Privacy Control browser signals automatically.
- We do not sell personal information for money, and we do not knowingly collect information from anyone under 16.
1. Information we collect
Information you give us
When you apply for access, we collect your full name, work email, mobile number, company website, annual media spend range and the name of the person who referred you, if any. When you request our portfolio or case studies, we collect your full name, work email, company, company website, LinkedIn profile, monthly ad budget, what you would like to see and any message you add. If you email us, book a meeting or otherwise contact us, we collect what you choose to share.
Information collected automatically
When you visit the Site, our hosting provider and, if you allow them, our analytics and visitor identification tools collect information such as your IP address, browser and device type, operating system, referring page, pages viewed, time on page, approximate location derived from your IP address, and identifiers stored in cookies, pixels or similar technologies.
Information from visitor identification
If you accept analytics and marketing tools, we use RB2B to identify visitors to the Site. RB2B and its data partners may match information about your visit, such as cookies, device identifiers, IP address and hashed email addresses, to professional profile information they hold, including your name, job title, employer, LinkedIn profile URL, business email address and location. RB2B states that it identifies visitors located in the United States.
2. How we use information
- To review applications, respond to you and decide whether HighScale is a fit for your company.
- To contact you about HighScale's products and services, including follow up by email, phone or LinkedIn. You can ask us to stop at any time.
- To understand how the Site is used, measure our marketing and improve the Site.
- To protect the Site and our business, including preventing spam, fraud and abuse.
- To comply with law and enforce our Terms of Use.
3. How we share information
We share personal information with the following categories of recipients:
- Service providers who host the Site and process form submissions for us (Netlify), deliver form notifications to our team's email (Google Workspace), provide web fonts (Google Fonts) and protect our forms from spam and abuse (Google reCAPTCHA, which loads with our forms and is subject to Google's Privacy Policy and Terms of Service). They may use information only to provide services to us.
- Analytics and marketing partners, namely Google Analytics and RB2B, which collect information through cookies and similar technologies on the Site when you consent. RB2B may also use this information to provide services to other customers. This is why we treat it as a possible "sale" or "sharing" under California law.
- Professional advisers and authorities where needed to comply with law, respond to legal process or protect rights and safety.
- Business transfers, if HighScale is involved in a financing, merger, acquisition or sale of assets, subject to standard confidentiality protections.
4. Cookies and your consent
When you first visit, we ask whether you accept analytics and marketing tools. Google Analytics and RB2B do not load unless you click Accept. You can change your choice at any time using the "Do Not Sell or Share My Personal Information" link in the footer of every page. You can also block or delete cookies in your browser settings. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out and these tools will not load.
5. California privacy rights and disclosures
This section applies to residents of California. In the last 12 months we have collected the following categories of personal information:
| CATEGORY | EXAMPLES | SOURCES | DISCLOSED TO |
|---|---|---|---|
| Identifiers | Name, email, phone, IP address, cookie and device identifiers | You, your device, RB2B | Service providers; Google Analytics and RB2B (with consent) |
| Professional information | Job title, employer, company website, LinkedIn profile, media spend range | You, RB2B | Service providers |
| Internet activity | Pages viewed, referrer, browsing activity on the Site | Your device | Service providers; Google Analytics and RB2B (with consent) |
| Approximate geolocation | City or region derived from IP address | Your device | Service providers; Google Analytics and RB2B (with consent) |
| Inferences | Likely interest in our services | Our analysis of the above | Not disclosed |
We do not collect sensitive personal information as defined by the CCPA for the purpose of inferring characteristics about you. We may "sell" or "share" identifiers, internet activity and approximate geolocation through RB2B and Google Analytics as described above, only after you consent. We do not knowingly sell or share the personal information of anyone under 16.
Your rights
- Right to know the categories and specific pieces of personal information we have collected about you, the sources, our purposes and who we disclose it to.
- Right to delete personal information we collected from you, subject to legal exceptions.
- Right to correct inaccurate personal information.
- Right to opt out of the sale or sharing of your personal information.
- Right to non discrimination. We will not treat you differently for exercising these rights.
How to opt out of sale or sharing
Use the button below to opt out on this browser, or turn on Global Privacy Control in your browser and we will honor it automatically. To opt out of any sale or sharing tied to your name or email, email us at privacy@highscale.ai with the subject "Do Not Sell or Share."
MANAGE MY PRIVACY CHOICESHow to make a request
Email privacy@highscale.ai or write to High Scale Inc., 655 S Santa Fe Ave, Los Angeles, CA 90021. We will confirm receipt within 10 business days and respond within 45 days, or tell you if we need more time as the law allows. To protect you, we will verify your request by matching the information you give us with the information we hold, which may include confirming access to your email address. You may use an authorized agent, who must provide signed permission from you, and we may still ask you to verify your identity directly.
6. Residents of other US states
If you live in a state with a comprehensive privacy law, such as Colorado, Connecticut, Virginia, Texas or Oregon, you may have similar rights to access, correct, delete and obtain a copy of your personal information, and to opt out of targeted advertising, sale or profiling. Use the same methods above to make a request. If we deny your request, you may appeal by replying to our decision with the subject "Appeal," and we will respond within the time required by your state's law.
7. Visitors outside the United States, including GDPR
HighScale is based in the United States and the Site is hosted in the United States. If you visit from the European Economic Area or the United Kingdom, the General Data Protection Regulation (GDPR) and the UK GDPR may apply to our processing of your personal information, and High Scale Inc. is the controller. If you visit from one of these regions or another region with data protection laws, we rely on your consent for analytics and visitor identification tools, and on our legitimate interests to respond to applications you submit. You may withdraw consent at any time, and you may have rights to access, correct, delete, restrict or object to our processing, and to complain to your local data protection authority. Contact us to exercise these rights. When personal information is transferred to the United States, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses where required.
8. How long we keep information
We keep application and contact information for as long as needed to evaluate and manage our relationship with you and for up to three years after our last contact, unless a longer period is required by law. Analytics data is kept according to the retention settings of the relevant provider. We delete or anonymize information when it is no longer needed.
9. Security
We use reasonable administrative, technical and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
10. Children
The Site is intended for business professionals and is not directed to children. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.
11. Marketing communications
You can unsubscribe from our marketing emails using the link in any email, or by contacting us. We may still send you messages related to an application or an existing business relationship.
12. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version here and change the "Last updated" date. If we make material changes, we will take additional steps to let you know as required by law.
13. Contact us
Questions or requests: privacy@highscale.ai
High Scale Inc., 655 S Santa Fe Ave, Los Angeles, CA 90021